Neiman Marcus Group has said it notified around 4.6 million online users that their personal data could have been accessed in a data breach dating back to May 2020, Reuters reported.
The high-end department store chain said the information might have included names, contact information and credit card numbers, according to the report. There were around 3.1 million payment and virtual gift cards affected, but over 85% of those were expired or invalid.
The company said per the report that it didn’t have evidence that online customer accounts for its Bergdorf Goodman and Horchow units had been affected by the breach. It added that it had notified law enforcement authorities of the hack.
Neiman Marcus emerged from bankruptcy in September 2020, and in August announced it is working on debuting a new brand for itself.
Read more: A Year After Exiting Bankruptcy, a More Focused Neiman Marcus Emerges
Neiman is working with a “Re-Introduce Yourself” campaign, which, according to Jared Blank, chief marketing officer at enterprise eCommerce platform VTEX, could be the right move as the company is “figuring out what’s core to our business, how we build that out and how we layer digital on top of it.”
Neiman Marcus is working on assessing what luxury means post-pandemic, according to Blank.
“Once COVID hit, there was basically nothing they could do but restructure,” Blank said. “But the good news is a lot of that debt got off their books, which allowed them to rethink their business.”
Neiman’s bankruptcy, filed in May 2020, put the blame on the pandemic for the pressure on the business.
Since September 2020, the company has cut back its in-person stores, focusing more on digital retail, which is a transition that began before the pandemic. But the pandemic’s forced shift to digital saw Neiman committing to invest $85 million into its supply chain, as well as purchasing Stylyze, a Merchandising-as-a-Service startup, for an undisclosed amount.
Neiman Marcus Group has stated it notified round 4.6 million on-line customers that their private knowledge might have been accessed in a knowledge breach relationship again to Could 2020, Reuters reported.
The high-end division retailer chain stated the knowledge might need included names, contact info and bank card numbers, in line with the report. There have been round 3.1 million fee and digital present playing cards affected, however over 85% of these have been expired or invalid.
The corporate stated per the report that it didn’t have proof that on-line buyer accounts for its Bergdorf Goodman and Horchow items had been affected by the breach. It added that it had notified legislation enforcement authorities of the hack.
Neiman Marcus emerged from chapter in September 2020, and in August introduced it’s engaged on debuting a brand new model for itself.
Learn extra: A Yr After Exiting Chapter, a Extra Targeted Neiman Marcus Emerges
Neiman is working with a “Re-Introduce Your self” marketing campaign, which, in line with Jared Clean, chief advertising officer at enterprise eCommerce platform VTEX, could possibly be the fitting transfer as the corporate is “determining what’s core to our enterprise, how we construct that out and the way we layer digital on high of it.”
Neiman Marcus is engaged on assessing what luxurious means post-pandemic, in line with Clean.
“As soon as COVID hit, there was mainly nothing they might do however restructure,” Clean stated. “However the excellent news is a variety of that debt received off their books, which allowed them to rethink their enterprise.”
Neiman’s chapter, filed in Could 2020, put the blame on the pandemic for the stress on the enterprise.
Since September 2020, the corporate has reduce its in-person shops, focusing extra on digital retail, which is a transition that started earlier than the pandemic. However the pandemic’s compelled shift to digital noticed Neiman committing to take a position $85 million into its provide chain, in addition to buying Stylyze, a Merchandising-as-a-Service startup, for an undisclosed quantity.