Beauty company IL MAKIAGE on Thursday (Aug. 12) announced the acquisition of artificial intelligence (AI) imaging startup Voyage81, a move that allows the company to enhance its machine learning capabilities through patented hyperspectral imaging tools and prepare for beauty and wellness launches.
“For the past two years, we have been searching for computational imaging solutions that can work in beauty and wellness to further advance our existing AI capabilities,” said IL MAKIAGE CEO Oran Holtzman in the joint announcement.
“Bringing on Voyage81’s patented technology and exceptional team to our tech and data science departments is a huge win for our company’s future, our users, and the industry at-large,” he said.
Voyage81’s software can map and analyze skin and hair features, detecting facial blood flows, and creating melanin and hemoglobin maps from a smartphone camera photo. The Voyage81 team will join IL MAKIAGE’s data sciences group to work on algorithms to improve the virtual shopping experience.
Voyage81 founders Niv Price, who serves as chief technology officer, Dr. Boaz Arad, who serves as chief vision officer and Omer Shwartz, VP of information security, will take leadership roles in IL MAKIAGE, while retaining their current roles at Voyage81.
“Combining Voyage81’s physics-based algorithms with IL MAKIAGE’s existing data science team and utilizing the company’s one billion+ data points and unprecedented daily incoming data flow, will further boost our AI vision capabilities,” Arad said in the announcement.
“I strongly believe that together we can conquer the next frontier in the beauty and wellness industries – creating a technological advantage that will be next to impossible to match,” he said.
Related: eCommerce Needs To Evolve Beyond Decades-Old Transaction-Based Mindset
Levi’s, Tommy Hilfiger, Ralph Lauren and other brands use experiential shopping software platform Obsess to create virtual stores. The company also works with Sam’s Club, Party City and other retailers.
Beauty technology company Perfect Corp. works with Google, Facebook and other platforms to allow consumers to virtually try on makeup and expanded into eyewear and earrings among other fashion-based products.
Meanwhile, Snapchat users can use the app’s Scan feature to take a picture of an outfit and get shopping recommendations through subsidiary Screenshop, and Estee Lauder, FARFETCH and Prada are among the brands using Snapchat’s AR tools to let users virtually try on clothes and makeup.
Magnificence firm IL MAKIAGE on Thursday (Aug. 12) introduced the acquisition of synthetic intelligence (AI) imaging startup Voyage81, a transfer that permits the corporate to reinforce its machine studying capabilities by means of patented hyperspectral imaging instruments and put together for magnificence and wellness launches.
“For the previous two years, now we have been looking for computational imaging options that may work in magnificence and wellness to additional advance our present AI capabilities,” stated IL MAKIAGE CEO Oran Holtzman within the joint announcement.
“Bringing on Voyage81’s patented know-how and distinctive group to our tech and information science departments is a big win for our firm’s future, our customers, and the trade at-large,” he stated.
Voyage81’s software program can map and analyze pores and skin and hair options, detecting facial blood flows, and creating melanin and hemoglobin maps from a smartphone digicam photograph. The Voyage81 group will be a part of IL MAKIAGE’s information sciences group to work on algorithms to enhance the digital buying expertise.
Voyage81 founders Niv Value, who serves as chief know-how officer, Dr. Boaz Arad, who serves as chief imaginative and prescient officer and Omer Shwartz, VP of data safety, will take management roles in IL MAKIAGE, whereas retaining their present roles at Voyage81.
“Combining Voyage81’s physics-based algorithms with IL MAKIAGE’s present information science group and using the corporate’s one billion+ information factors and unprecedented every day incoming information stream, will additional enhance our AI imaginative and prescient capabilities,” Arad stated within the announcement.
“I strongly consider that collectively we will conquer the following frontier within the magnificence and wellness industries – making a technological benefit that shall be subsequent to not possible to match,” he stated.
Associated: eCommerce Wants To Evolve Past Many years-Outdated Transaction-Based mostly Mindset
Levi’s, Tommy Hilfiger, Ralph Lauren and different manufacturers use experiential buying software program platform Obsess to create digital shops. The corporate additionally works with Sam’s Membership, Occasion Metropolis and different retailers.
Magnificence know-how firm Excellent Corp. works with Google, Fb and different platforms to permit customers to nearly strive on make-up and expanded into eyewear and earrings amongst different fashion-based merchandise.
In the meantime, Snapchat customers can use the app’s Scan characteristic to take an image of an outfit and get buying suggestions by means of subsidiary Screenshop, and Estee Lauder, FARFETCH and Prada are among the many manufacturers utilizing Snapchat’s AR instruments to let customers nearly strive on garments and make-up.