How do companies keep pace with rising consumer expectations in a post-COVID, digitally transformed world? What role do flexibility and adaptability play in explaining why some companies succeed in engaging their customers while other companies struggle to do so?
Our latest Finovate webinar tackled these issues and more in an hour-long conversation with a quartet of fintech and financial services professionals. Check out our panel discussion – Keep Your Friends Close and Your Data Closer – now available for free On Demand and learn how fintechs are successfully leveraging “people, process, and culture” to achieve their goals.
Here are some excerpts from the conversation:
“What’s interesting is that 60% of the marketing decision-makers say that their budgets will increase in the next six months, and this was during a time when many companies were still struggling with the previous wave of the pandemic. What’s even more interesting is that the top three areas that brands are intending to invest in are customer engagement, customer satisfaction measurement, and mobile optimization and apps.” Chye Yien, Senior Strategic Business Consultant, Braze
“We saw a major shift from people talking about things to actually doing things. And there have definitely been some very clear trends that we saw towards not only just getting an app out there – which a lot of people have done – but actually making sure that app works well. So when you talk about that dichotomy between the smaller players, the startups that are coming in, and the legacy players in fintech, what we really saw was the people that came from a digitally native position really had strong applications with greater users experiences.” Julio Bermudez, VP APAC and LATAM with Amplitude
“Brands and companies really need to kind of focus on trust and be forward-looking when it comes to permissions, which are only going to get stricter. Customers are only going to want to manage their data more and more. Personalization has been around forever, but I think it’s only getting more and more important; even if it’s in a soft advertising context like an in-app message or something like that, if it’s not relevant to you then why would you care?” Alex Bird, Product Manager, Openpay
“I think it’s very important for you to be able to marry everything together, everything sing(ing) in the same language, and that’s when the first part of collecting data gets done, that’s when you are able to get data in a clean, organized manner. The next part, which I feel is the challenging part, is taking that data into insights, that’s where the goldmine is, that’s where business or your product will be able to make or create an impact for your customers.” Alka Gupta, Director of Data & People, BukuWarung.
Listen to the full discussion for free On Demand today!
Photo by Akil Mazumder from Pexels
How do firms preserve tempo with rising shopper expectations in a post-COVID, digitally reworked world? What position do flexibility and flexibility play in explaining why some firms reach partaking their prospects whereas different firms wrestle to take action?
Our newest Finovate webinar tackled these points and extra in an hour-long dialog with a quartet of fintech and monetary companies professionals. Take a look at our panel dialogue – Okeep Your Mates Shut and Your Knowledge Nearer – now obtainable without cost On Demand and learn the way fintechs are efficiently leveraging “individuals, course of, and tradition” to attain their targets.
Listed here are some excerpts from the dialog:
“What’s fascinating is that 60% of the advertising decision-makers say that their budgets will enhance within the subsequent six months, and this was throughout a time when many firms had been nonetheless scuffling with the earlier wave of the pandemic. What’s much more fascinating is that the highest three areas that manufacturers are desiring to put money into are buyer engagement, buyer satisfaction measurement, and cellular optimization and apps.” Chye Yien, Senior Strategic Enterprise Advisor, Braze
“We noticed a significant shift from individuals speaking about issues to truly doing issues. And there have positively been some very clear developments that we noticed in direction of not solely simply getting an app on the market – which lots of people have carried out – however really ensuring that app works nicely. So if you speak about that dichotomy between the smaller gamers, the startups which are coming in, and the legacy gamers in fintech, what we actually noticed was the people who got here from a digitally native place actually had robust functions with better customers experiences.” Julio Bermudez, VP APAC and LATAM with Amplitude
“Manufacturers and firms actually need to sort of deal with belief and be forward-looking on the subject of permissions, that are solely going to get stricter. Clients are solely going to wish to handle their knowledge increasingly. Personalization has been round without end, however I believe it’s solely getting increasingly vital; even when it’s in a comfortable promoting context like an in-app message or one thing like that, if it’s not related to you then why would you care?” Alex Chook, Product Supervisor, Openpay
“I believe it’s essential for you to have the ability to marry the whole lot collectively, the whole lot sing(ing) in the identical language, and that’s when the primary a part of amassing knowledge will get carried out, that’s when you’ll be able to get knowledge in a clear, organized method. The following half, which I really feel is the difficult half, is taking that knowledge into insights, that’s the place the goldmine is, that’s the place enterprise or your product will be capable to make or create an influence in your prospects.” Alka Gupta, Director of Knowledge & Folks, BukuWarung.
Hearken to the total dialogue without cost On Demand immediately!
Picture by Akil Mazumder from Pexels