PAWS Chicago, a non-profit animal shelter organization dedicated to building no-kill animal communities, recently launched “Dogenations” and started accepting Dogecoin (DOGE), Bitcoin (BTC), Ethereum (ETH), and 36 other cryptocurrencies for donations.
Ahead of the unveiling of its new state-of-the-art hospital for homeless animals, the Chicago-based non-profit teamed up with creative agency Leo Burnett for the pro bono campaign that capitalized on meme culture, targeting “a tech-savvy demographic of potential donors.”
Laser eyes saving lives
According to the press release, “roughly 59 million Americans own some form of cryptocurrency, an increase of 61% in the last two years, and “Dogenations” offer cryptocurrency holders a meaningful way to use their digital coins by donating directly through the QR code displayed on the ads.”
Much wow. Such laser.
Attention all crypto owners: your Dogecoin, Bitcoin, Ethereum, and even more can now help us reach our mission! Not to the moon, but for something even bigger – saving Chicago’s homeless pets.
https://t.co/ealcRAEaLTNext step? Elmocoin. 😉 pic.twitter.com/1jhUwpDrue
— PAWSChicago (@PAWSChicago) August 24, 2021
The animal rescue organization is promoting crypto donations with digital billboards featuring dogs shooting lasers out of their eyes.
“Our team coupled this trending meme with PAWS Chicago, which has been a driving force in animal welfare for decades, to give dog lovers a new way to make a real impact,” according to Ben Doessel, an associate creative director at Leo Burnett agency, which chose to capitalize on the “laser eyes” meme.
The creative agency has donated over 180 out-of-home advertisements that can be seen on digital billboards throughout Chicagoland.
Dogecoin to the rescue
“The rise of Dogecoin is further proof that people love dogs,” added Doessel, referring to the popular meme token that witnessed a surge in popularity and adoption this year.
Tesla CEO Elon Musk, who has been often held accountable for affecting the investor sentiment, largely contributed to the token’s fame.
“We are eager to connect with the growing cryptocurrency community, who can help sustain the future of animal welfare in Chicago and save animals’ lives,” said PAWS Chicago CEO Susanna Homan.
Happy International Doge Day! #InternationalDogDay pic.twitter.com/m11rZ9XIiX
— Dogecoin (@dogecoin) August 27, 2021
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PAWS Chicago, a non-profit animal shelter group devoted to constructing no-kill animal communities, not too long ago launched “Dogenations” and began accepting Dogecoin (DOGE), Bitcoin (BTC), Ethereum (ETH), and 36 different cryptocurrencies for donations.
Forward of the revealing of its new state-of-the-art hospital for homeless animals, the Chicago-based non-profit teamed up with artistic company Leo Burnett for the professional bono marketing campaign that capitalized on meme tradition, focusing on “a tech-savvy demographic of potential donors.”
Laser eyes saving lives
In response to the press launch, “roughly 59 million Individuals personal some type of cryptocurrency, a rise of 61% within the final two years, and “Dogenations” supply cryptocurrency holders a significant manner to make use of their digital cash by donating instantly by the QR code displayed on the advertisements.”
A lot wow. Such laser.
Consideration all crypto homeowners: your Dogecoin, Bitcoin, Ethereum, and much more can now assist us attain our mission! To not the moon, however for one thing even larger – saving Chicago’s homeless pets.
https://t.co/ealcRAEaLTSubsequent step? Elmocoin. 😉 pic.twitter.com/1jhUwpDrue
— PAWSChicago (@PAWSChicago) August 24, 2021
The animal rescue group is selling crypto donations with digital billboards that includes canine capturing lasers out of their eyes.
“Our group coupled this trending meme with PAWS Chicago, which has been a driving pressure in animal welfare for many years, to present canine lovers a brand new approach to make an actual affect,” based on Ben Doessel, an affiliate artistic director at Leo Burnett company, which selected to capitalize on the “laser eyes” meme.
The artistic company has donated over 180 out-of-home commercials that may be seen on digital billboards all through Chicagoland.
Dogecoin to the rescue
“The rise of Dogecoin is additional proof that individuals love canine,” added Doessel, referring to the favored meme token that witnessed a surge in recognition and adoption this yr.
Tesla CEO Elon Musk, who has been typically held accountable for affecting the investor sentiment, largely contributed to the token’s fame.
“We’re keen to attach with the rising cryptocurrency neighborhood, who may also help maintain the way forward for animal welfare in Chicago and save animals’ lives,” stated PAWS Chicago CEO Susanna Homan.
Joyful Worldwide Doge Day! #InternationalDogDay pic.twitter.com/m11rZ9XIiX
— Dogecoin (@dogecoin) August 27, 2021
Get an edge on the cryptoasset market
Entry extra crypto insights and context in each article as a paid member of CryptoSlate Edge.
On-chain evaluation
Value snapshots
Extra context
Be part of now for $19/month Discover all advantages
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