The digital asset marketplace Bakkt is working with Google on a project that will extend access to digital assets to millions of new customers.
Bakkt announced the partnership on Friday (Oct. 8), saying it was created to “extend the reach and usability of digital assets to meet rapidly evolving consumer demand and preferences.”
Under the partnership, Bakkt users can add their virtual Bakkt debit card into Google Pay to make purchases online, in-store and anywhere Google Pay is accepted. Digital assets like bitcoin will be converted to fiat currency to enable these payments.
Founded in 2018 and headquartered in Atlanta, Georgia, Bakkt Holdings gives users the ability to buy, sell, store and spend digital assets.
Read more: Crypto Marketplace Bakkt App Users Connect 1B Loyalty Points, Miles
Bakkt has also chosen Google Cloud as its cloud provider, and will market its Google Cloud-powered solutions to retailers and merchants in the U.S.
In addition, Bakkt plans to add new analytics and new artificial intelligence (AI), machine learning and geolocation functionality to its platform. The company says this will “draw out deep, location-aware business insights leveraging Google Cloud’s industry-leading tools.” Bakkt says these insights will give customers expanded loyalty redemption options, while offering its partners valuable customer behavior patterns.
“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner,” said Gavin Michael, Bakkt CEO. “Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”
The announcement comes just weeks after Bakkt announced it had reached one billion points and miles being linked on its app by users since the firm unveiled the app in March.
Learn more: Digital Asset Marketplace Bakkt Readies SPAC Merger
Bakkt also said last month that it planned to go public via a merger with the special-purpose acquisition company VPC Impact Acquisition Holdings (VIH). The board of VIH is due to vote on the merger on Oct. 14.
The digital asset market Bakkt is working with Google on a venture that may prolong entry to digital belongings to tens of millions of latest clients.
Bakkt introduced the partnership on Friday (Oct. 8), saying it was created to “prolong the attain and usefulness of digital belongings to fulfill quickly evolving client demand and preferences.”
Below the partnership, Bakkt customers can add their digital Bakkt debit card into Google Pay to make purchases on-line, in-store and anyplace Google Pay is accepted. Digital belongings like bitcoin can be transformed to fiat foreign money to allow these funds.
Based in 2018 and headquartered in Atlanta, Georgia, Bakkt Holdings provides customers the flexibility to purchase, promote, retailer and spend digital belongings.
Learn extra: Crypto Market Bakkt App Customers Join 1B Loyalty Factors, Miles
Bakkt has additionally chosen Google Cloud as its cloud supplier, and can market its Google Cloud-powered options to retailers and retailers within the U.S.
As well as, Bakkt plans so as to add new analytics and new synthetic intelligence (AI), machine studying and geolocation performance to its platform. The corporate says this can “draw out deep, location-aware enterprise insights leveraging Google Cloud’s industry-leading instruments.” Bakkt says these insights will give clients expanded loyalty redemption choices, whereas providing its companions useful buyer conduct patterns.
“This partnership is a testomony to Bakkt’s robust place within the digital asset market, to empower customers to take pleasure in their digital belongings in a real-time, safe, dependable method,” mentioned Gavin Michael, Bakkt CEO. “Moreover, partnering with Google Cloud will allow us to proceed to construct a best-in-class, revolutionary platform that may undoubtedly scale to fulfill the wants of tens of millions of customers.”
The announcement comes simply weeks after Bakkt introduced it had reached one billion factors and miles being linked on its app by customers because the agency unveiled the app in March.
Study extra: Digital Asset Market Bakkt Readies SPAC Merger
Bakkt additionally mentioned final month that it deliberate to go public by way of a merger with the special-purpose acquisition firm VPC Affect Acquisition Holdings (VIH). The board of VIH is because of vote on the merger on Oct. 14.